Not to be callous, but fuck animal rights for the sake of this post. From Waka Flocka’s brand awareness and marketability standpoint, this was fucking genius. I mean, real genius. Maybe one of the smarter strategies I’ve seen deployed in hip-hop in decades. His name now resonates with an entirely new target demo; rich white people. Only rich white people are in PETA. Waka has the hood on lock, we know that, but if he wants to really move some units he’s gotta get the white people.

Look at some of the comments on the news article I saw:

There are literally thousands of these comments around the web. Every PETA post is filled with white people (look at the names and tell me they aren’t white) talking about how they never heard rap songs or Waka and now they all purchased his music on itunes. This mug is getting so much white people PETA love it’s insane. I’m NOT saying by any means this was his motive, I’m sure it was genuine. In fact, he does a lot for kids and communities as well. He is a very self-aware artist. He’s smart and has a good heart. I’m simply pointing out, from a marketing standpoint, this was genius. As well as all the other positives a normal person would take from this.

@Wave_Bandana