When we decided to bring our online store to life in March we thought of it as a cool way to bring out our NYC fam and get them all some #FIENDS gear. After we posted some pics online, we saw the tweets coming in asking us to bring the Fiendshop to other cities. Then Bas and I went out to SXSW and mad heads were telling us how dope the Fiendshop looked from social media. After having a meeting of the braintrust, we decided that we needed to go to the West Coast.
So we got the whole team out to LA. Rented a dope ass crib aka Casa de Fiend. And then proceeded to get bodied for a week straight. One 3 am Walmart trip, 15 box FedEx delivery, an expensive ass emergency insurance policy and 20 cases of Dos Equis later, The Fiendshop LA opened to the public. Shit was dope as fuck but we realized really quickly that there wasn’t enough signage. People who knew what was poppin, were coming thru but we were missing mad walkin traffic. So I went on a mission across LA to buy a sign.
Yo do you know how fucking hard it is to find a sign in LA the day before Mother’s Day? Shit was fucking impossible. We went from Hollywood to Beverly Hills to Silver Lake to Downton. NOTHING. Not Home Depot, not Office Max, not Staples … nothing. So Me and L. Ron Hubbard straight quit on the mission and decided to hit Chik-Fil-A. Then I saw a sign. It was beat up and dirty and just sitting on the corner telling people where they could park. I stole that sign. Then I got it painted by Made Rich. And that’s how we got a FIENDSHOP sign.
It was mad cool to see how many fans this mug Bas has. Of course our LA fam came out but there were so many fiends in there talking bout Quarter Water Raised Me Vol. II. They were so geeked to be able to cop hard copies. Salute to the youngins who still like having a physical copy of a project. An album used to be more then a click in iTunes, the album art used to mean something. We tryna bring that back.
Bas and Ib got on the beer pong table early in the day and those homies were twisted by like 2:30 PM cause they couldn’t lose. Fans were straight up talking shit to them but they couldn’t get them off the table. It was lowkey mad funny.
We had to bring out a couple exclusive pieces for the LA fiends. We cooked up a Lakers themed SMF tee. Our boy Crooked blessed us with the Cali Bear roaming on the back of the shirt. People were really fucking with it. Then the big bros busted out the Dreamville Baseball jersey which flew off the shelves like fucking hot cakes.
The drinks were flowing thanks to this lovely lady.
My favorite part of the Fiendshop was watching all the Queens Fiends meet their Twitter fans. Shit was amazing. “Oh you’re Matty P the baller I’ll call you in a minute!!!” <== That had me dying. "You just made bail!!! How is adjusting to real life??" <=== That one really made me fucking laugh.
I wish I knew why Matty was giving this face.
Was pretty dope to just step outside into that LA sunshine and turn around to just see NYC flooding the block.
It’s pretty crazy for me personally to see our team throwing pop up shops together as a fucking hobby. We all come from the OG NYC sneakerhead lifestyle. We been doing this get fly shit since we got those unlimited metrocards and started exploring Manhattan. You know how many ‘We should own a sneaker store’ conversations we had BEFORE WE STARTED MOOKING OUNCES OF SOUR? Wild to see that shit come to fruition.
Shouts to Black Cobain and King Razzle himself.
Young Shiggity was in there ironing T’s for the people. What other record label sends out the executives to iron TShirts for the people? What other record label has their President in flip flops and Js bustin homies in Pong alongside the artist of the hour.
There’s just something about the music out here in Cali. Shouts to DJ Carisma for coming thru in the clutch and straight rocking the party all afternoon. Shit was LIVE as fuck.
I could wax poetically about the diversity of our events but that shit is kinda getting old. But seriously tho, the fact that all types of people come fuck with us speaks directly to who we are as fiends. We don’t see color, we just see fiends.
We almost done … but first let’s let these ladies take a selfie.
Shit was jampacked all day. Lowkey I’m not sure how we got out of there exactly at 9 PM. Cops only came once and after I hit them with the ‘How ya’ll doin officers? Everything over is copacetic and we’re gonna keep it that way.’ They were like umm Ok and pulled off.
Shouts to everyone that helped us pull this off. Dreamville for giving us this opportunity. KC for holding us down OD in a city that we fuck with but aint our home. DJ Carisma for coming thru and keeping the vibes on point. All of the FIENDS that came out from NYC to help us get this shit moving. And most importantly anyone and everyone that came thru to show support.
PS. Shouts to @madeleine_dalla for shooting the shop. Beautiful and talented.